The PM27 Plan
We maintain a strategic presence across South Africa to manage projects efficiently and maintain high-quality assurance standards.
How It Works
Campaign Activities, Strategies and Solutions
How It Works
- Launch provincial and local “Savumelana” townhalls and listening sessions to engage communities, ANC branches, and stakeholders.
- Train and deploy campaign volunteers (“Unity Ambassadors”) to organize door-to-door outreach, distribute campaign materials, and host community meetings.
- Leverage digital platforms for mass mobilization: social media campaigns, WhatsApp groups, SMS updates, and live-streamed events to reach a wider audience.
- Roll out a multimedia communication strategy (radio, TV, print, and digital) centered on the campaign’s key messages: unity, integrity, and renewal.
- Share compelling stories, data, and testimonials that highlight the need for ethical leadership and Motsepe’s unique qualifications.
- Promote respectful, inclusive dialogue through debates, podcasts, and public forums.
- Meet with influential ANC leaders, civil society organizations, youth groups, and business leaders to build broad-based support.
- Facilitate policy roundtables to develop a people-centered manifesto addressing jobs, anti-corruption, and national renewal.
- Meet with influential ANC leaders, civil society organizations, youth groups, and business leaders to build broad-based support.
- Facilitate policy roundtables to develop a people-centered manifesto addressing jobs, anti-corruption, and national renewal.
- Use feedback tools (surveys, focus groups, online polls) to measure campaign impact and refine strategies.
- Maintain open communication channels for supporters to share ideas, concerns, and success stories.
Timeline
- Official campaign launch event and media briefing
- Rollout of digital platforms and volunteer recruitment
- First wave of townhalls and branch engagement
- National communication blitz (radio, TV, social media)
- Community meetings, policy roundtables, and stakeholder forums
- Launch of “Sign the Pledge” initiative
- Unity marches, high-profile rallies, and national “Day of Integrity”
- Release of the PM27 Campaign manifesto
- Ongoing media engagement and grassroots outreach
- Final mobilisation push: get-out-the-vote activities, mass rallies, and election preparation
- Monitoring and rapid response teams to address misinformation and campaign challenges
- Transparent reporting and celebration of campaign milestones
Transparency
How Support/Funds/Resources Will Be Used:
Community Outreach: Funding materials, volunteer training, and logistics for townhalls, rallies, and door-to-door campaigns.
Communications: Producing and distributing campaign content (videos, adverts, social media, and print), translation into local languages, and ensuring accessibility.
Events: Venue costs, transportation, and safety for rallies, marches, and stakeholder engagements.
Technology: Maintaining secure campaign infrastructure (website, feedback tools, data security).
Audit & Reporting: Regular public updates on campaign spending and impact; independent audits to ensure accountability.
Commitment
Every rand raised will be spent in line with the campaign’s core values of integrity, transparency, and service. Financial reports and impact updates will be published regularly to ensure all supporters know exactly how their contributions are advancing ethical leadership, unity, and renewal for South Africa.
Together, we can build a transparent, people-driven movement for a new era of hope and ethical leadership.